Alchemy Stars / 白夜極光 – Official Website

COOKIES POLICY

Last updated: 12 April 2021

For the purposes of this Cookies Policy, “we”, “us” and “our” means Proxima Beta Pte. Limited, a company located at 10 Anson Road #21-07 International Plaza, Singapore. For the purpose of any personal data we collect through cookies, we are the data controller. You can find our details applicable to Alchemy Stars / 白夜極光 – Official Website (the “Website”) and how we use such data in the privacy policy. Our representative in the EU for the purpose of EU data protection laws is Tencent International Service Europe B.V., a company registered in the Netherlands with the registered address at Gustav Mahlerplein 2, 1082 MA, Amsterdam, the Netherlands. Our EU representative can be contacted at eudataprotection@tencent.com and our data protection officer can be contacted at DPO@proximabeta.com.

We use cookies, log files, pixel tags, web beacons, scripts, eTags and similar files or technologies to collect and store the information we automatically collect about your device and use of the Website. You can find out more about cookies and how to control them in the information below.

In the European Economic Area, United Kingdom and Switzerland we only use non-essential cookies with your consent.

If you do not accept the use of the cookies set out in this Cookie Policy, please disable them using the instructions below and changing your browser settings so that cookies from the Website cannot be placed on your device.

1. What are cookies?

Cookies are text files containing small amounts of information which are downloaded to your browser or device when you visit a certain web address. Cookies are then sent back to the originating web address on each subsequent visit, or to another web address that recognizes that cookie. Cookies are widely used in order to make the Website work, or to work more efficiently, as well as to provide information to the Website team.

Cookies do lots of different jobs, like letting you navigate between pages efficiently, remembering your log-in and preferences, and generally improving the user experience. Cookies may tell us, for example, whether you have accessed or used the Website before or whether you are a new visitor or user. They can also help to ensure that advertising you see online is more relevant to you and your interests. Cookies can help us safeguard the security of our data and services and detect the cheating, hacking and fraud against our products and services. Cookies can also store ticket information, which can be used by the server to verify if the log-in is made by yourself independently. The encrypted information in the ticket can also be used to prevent a variety of types of attacks, cross-site information theft, and access with disguised identity.

There are two broad categories of cookies:

· First party cookies, served directly by us to your device.

· Third party cookies, which are served by a third party on our behalf.

Cookies can remain on your browser or device for different periods of time. Some cookies are 'session cookies', meaning that they exist only while your browser or application is open. These are deleted automatically once you close your browser or application. Other cookies are 'permanent cookies', meaning that they survive after your browser or application is closed. They can be used by the Website to recognize your device when you visit and use the Website again.

2. How do we use cookies?

We use cookies to:

· verify log-in information to ensure the security of your account;

· keep you logged in your social media profile when you participate in H5 events;

· track traffic flow and patterns of travel in connection with the Website;

· customise and enhance your online experience;

· improve the Website, our products and services and provide reference data for the research and development of new products or functions; and

· track conversion and reactions to advertisements for the Website placed on a third party website.

3. What types of cookies do we use?

The types of cookies used by us and our partners in connection with the Website can be classified into the following categories, namely 'essential cookies', 'functionality cookies', 'analytics and performance cookies' and ‘advertising and targeting cookies’. We have set out some further information about each category, and the purposes of the cookies we and third parties set in the following table.

Type of cookie

What it does and what data it processes

Duration of cookie

First or Third Party Cookie

How to Control Cookies

Cookies Necessary for Essential Services

Cookies Necessary for Essential Services

These cookies are essential to provide you with the Website and to use some of its features, such as to authenticate log-in,  keep you logged in  your social media profile when you participate in H5 events, secure the Website and your information, and prevent fraudulent, criminal, hacking or other suspect activities and attacks. Without these cookies, services you have asked for, like secure login accounts, would not be possible.

Six months

First

Please see the instructions set out in 'How to control or delete cookies' below.

Functionality Cookies

Functionality Cookies

Functionality cookies record information about choices you have made and allow us to tailor the Website to you. These cookies mean that when you continue to use or come back to use the Website, we can provide you with our services as you have asked for them to be provided. For example, these cookies allow us to: 

· distinguish when you have applied the wrong password for a number of times;

· identify whether you are a new visitor;

· analyse the performance of various marketing campaigns;

· remember settings you have applied, such as text size, Website style and appearance; and

· authenticate your status.

Six months

First

Please see the instructions set out in 'How to control or delete cookies' below.

Performance / Analytics Cookies

Performance / Analytics Cookies

We use performance/analytics cookies to analyze how the Website is accessed, used, or are performing in order to provide you with a better user experience and to maintain, operate and continually improve the Website. For example, these cookies allow us to: 

· analyze user habits;

· improve the Website by measuring page performance or any errors that occur;

· ascertain the number of page views and click rates; and

· conduct research and diagnostics to improve product offerings and functions.

Six months

First

Please see the instructions set out in 'How to control or delete cookies' below.

Advertising and Targeting Cookies

Advertising and Targeting Cookies

As you use our Website, you will notice that it features advertising. We allow third party companies, including advertising companies, to place cookies on our Website.

These cookies enable such companies to track your activity across various sites where they display advertisements and record your activities so they can show advertisements that they consider relevant to you as you browse the Internet.

Cookies also allow us and third parties to know whether you have seen an advertisement or a type of advertisement, and how long it has been since you have last seen it. This information is used for frequency capping purposes, to help tailor the advertisements you see, and to measure the effectiveness of advertisements. For example, these cookies can:

· build user profiles;

· report playback data;

· analyze the quality and performance of the advertisements; and

· make our Website and advertising more relevant to you and your interests.

Six months

First

 

Third:

Google (https://policies.google.com/technologies/ads?hl=en-US)

 

Facebook (https://www.facebook.com/policies/cookies)

Please see the instructions set out in 'How to control or delete cookies' below.

 

4. How to control or delete cookies

We use cookies to make sure you can use the Website easily and enjoy the Website. Some of these cookies are essential and we cannot provide our Website without them. When you use our Website for the first time, we will provide you with a notice which lets you know how we use cookies, why we use them and how you can change which cookies you accept. You have the right to choose whether or not to accept non-essential cookies and we have explained how you can exercise this right below. If you choose to refuse certain cookies or other essential locally stored data, you may not be able to use the full functionality of the Website.

Most devices (in the case of mobile applications) and browsers (in the case of web apps and pages) allow you to change your cookie settings. These settings will typically be found in the “options” or “preferences” menu of your browser. This lets you control your cookie settings so that you can:

· see what cookies or other locally stored data you’ve got and delete them on an individual basis;

· block third party cookies or similar technology;

· block cookies or similar technology from particular sites;

· block all cookies or similar technologies from being set; or

· delete all cookies or similar technologies when you close your browser.

For more information on how to manage popular browsers, please see below. Otherwise you should use the “Help” option in your browser for more details.

· Cookie settings in Chrome for web and Android

· Cookie settings in Safari web and iOS.

· Cookie settings in Internet Explorer

· Cookie settings in Firefox

Deleting cookies or similar technologies means that any preference settings you have made on a website will be lost. If you have set your preferences to opt out of cookies, this setting will be lost too, as that information is stored in a cookie. Blocking all cookies or similar technology means functionality on our Website will be lost, as described above. We do not recommend turning all cookies or similar technologies off when using our Website as we cannot guarantee that your experience on our Website will be as good as it could otherwise be.

How to opt out of third party cookie use

If you want to reduce your settings at any time (for example, if you accept all cookies, but later decide you do not want a certain type of cookie) you’ll need to use your browser settings to remove any third party cookies or similar technologies dropped on your previous visit. To opt out of Google Analytics’ use of cookies, a Chrome browser add-on is available.

5. Changes to this Cookies Policy

We will update this Cookie Policy to reflect changes in our practices and services. When we post changes to this Cookie Policy, we will revise the "Last Updated" date at the top of this Cookie Policy. If we make any material changes in the way we collect, use, and/or share information held in cookies, we will notify you by prominently posting notice of the changes when you log in to or use the Website. We recommend that you check this page from time to time to inform yourself of any changes in this Cookie Policy or any of our other policies.

6. Need more Information?

If you would like to find out more about cookies and their use on the Internet, you may find the following link useful:

· All About Cookies

7. Cookies that have been set in the past

If you have disabled one or more cookies, we may still use information collected from cookies prior to your disabled preference being set, however, we will stop using the disabled cookie to collect any further information.

8. Contact us

If you have any questions or comments about this Cookies Policy, or privacy matters generally, please contact us via email at DPO@proximabeta.com.